Saturday, 30 January 2010

The Beatles: Our World




Our World was the first live, international, satellite television production, which was broadcast on 25 June 1967. Performers, including opera singer Maria Callas and artist Pablo Picasso, from nineteen nations were invited to perform in separate segments featuring their respective countries, and the two-and-half-hour event had the largest television audience ever up to that date: an estimated 400 million people around the globe watched the broadcast.
Today, it is most famous for the segment from the United Kingdom starring The Beatles. John Lennon brought his newly painted Gibson J160E to the broadcast, and can be seen on the studio floor in the stills above.
Performing at the height of the Vietnam War, the group wanted to spread a message of peace and love to the world. They gave a live performance, transmitted at 8:54 p.m. GMT, performing a new song written by John Lennon, "All You Need Is Love", composed especially for the occasion. The Beatles invited many of their friends to the event to create a festive atmosphere and to join in on the song's chorus. Among the friends were members of The Rolling Stones, Eric Clapton, Marianne Faithfull, Keith Moon and Graham Nash. The performance required only a single rehearsal.

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